It may have taken instances of ransomware and malware to almost triple in recent years, but businesses are finally starting to recognise just how serious digital security is.

Not just for personal identity, but for the overall success and maintenance of a business.

The rise of bitcoin and the dark web are making it easier for hackers to operate while remaining unidentifiable and inconspicuous, disguising themselves as seemingly innocuous accounts.

And the scary thing is, it only takes one employee to fall for these deceitful tactics to exploit your whole database.

It’s simply not worth the risk.

Hackers tend to now take "spray and pray" approach, targeting smaller to mid-size companies in the hope they can leverage some sensitive data in return for cold, hard cash. So it's becoming even more dangerous than ever to let vulnerabilities and cracks seep their way into your security measures.

So how can you ensure the safety of not just your company but your sensitive data?

The cloud is quickly becoming one of the safest places for your data, with privacy enhancing technologies such as encryption used to protect your data in transition and while in storage.

But the advantages of cloud security extend beyond tight security measures, and three are multiple benefits not just for your business, but for your clients and employees too.

Benefits for your clients

Rather than sending sensitive client data via email, the cloud enables you to encrypt all communications beforehand, sharing links to secure files so you can track all access to client data.

This improved visibility is a welcome advantage that will reassure your clients in times of uncertainty and high-profile security breaches.

Even when clients want to access cloud software from their browsers, they will always access the most up-to-date version of the software.

Their data is stored across multiple secure data centres, putting an end to incessant downloading, reinstalling, and updating, improving the user experience and satisfaction of your clients.

In addition, when clients want to work online, accounts are accessible 24/7, and always secure, no matter where they are.

With cloud security, client credentials are protected from theft. Without a secure platform, hackers may eavesdrop on transactions enabling them to manipulate data and return falsified information that may harm your clients.

Benefits for your employees

Documents on the cloud are stored in one place and in a single format, enabling consistency in data and reducing human error.

In addition, employees can be confident in your disaster recovery measures, even if the worst were to happen. And since 10,000 laptops are lost at major airports every year, working remotely is no longer laced with the fear that something 'could go wrong'. Whilst theft, damage and loss are all scenarios we'd rather avoid, cloud security assures the user the data is backed up, and can even be remotely wiped from missing devices to stop data getting into the wrong hands.

Employees can now benefit from greater possibilities thanks remote working, satisfying the need for global interaction and agility across departments.

Benefits for you

Aside from lower costs, less admin, greater agility, easier mobility, and predictable pay-as-you-go fees, cloud computing frees you up of the arduous tasks of updating and testing security measures.

Many companies simply do not have the resources to adequately carry out continuous time-complex security patch tests and updates. And hackers feed on these vulnerabilities. They know who is struggling and they know to target these organisations.

With the cloud, these security updates are ongoing and automated.

Rudimentary security measures also make it more of a challenge to effectively meet government compliance regulations. A cloud solution provides proper due diligence as a given - one less thing to worry about.

Solutions offered by a reliable cloud computing service provide a solid the foundation for preventative and protective measures, crucial to the financial and morale health of your business.

Cloud computing security is built upon the inherent, basic benefits of increased security, making it safer for employees, clients and your business to operate and collaborate across multiple locations and devices. Rigorous security should always be at the centre of your operational routines. A cloud provider can help you do just that.

If you're still unsure about how to deploy your journey to the cloud, read our free ebook on using the cloud to secure your business.

Using the cloud to secure your business

Topics: Cloud

Chris Coupe

Written by Chris Coupe

Chris is a director at RunTech. Having spent six years in business development and management, he plays an invaluable role in seeking out new opportunities and driving the company forward.